Illustrative concept builds

What we'd build for you

These are playbooks, not case studies. Each one shows how we'd approach a sector we know well — the design moves, the stack, the outcomes we'd design toward.

Not past client work. Real numbers depend on your market, product, and scope.

Concept build

Luxury Real Estate

Luxury Real Estate Portal

Playbook: bilingual portal + instant lead routing

Scenario

An outdated site can't keep up with luxury inventory or capture serious buyer leads from international traffic.

What we'd build

Bilingual (EN/AR) property portal with smart filters, agent profiles, and instant per-listing lead routing.

Targets we design for

Target: faster page loads (sub-2s LCP on hero)
Target: qualified leads routed to the right agent in seconds
Target: rank on high-intent luxury keywords

Next.jsSanity CMSTwilio API

14–21 days

Illustrative concept — describes how we'd approach this sector. Not a specific past client engagement.

Concept build

DTC Skincare

DTC Skincare Storefront

Playbook: bundle builder + subscribe-and-save

Scenario

High traffic, weak conversion. The default theme can't support the bundle and subscription experience best customers want.

What we'd build

Headless Shopify build with a guided bundle builder, subscribe-and-save, and a CRO-tuned PDP.

Targets we design for

Target: higher AOV via guided bundles
Target: recurring revenue via subscribe-and-save
Target: mobile checkout completion lift

HydrogenShopifyKlaviyo

14–21 days

Illustrative concept — describes how we'd approach this sector. Not a specific past client engagement.

Concept build

B2B SaaS

B2B SaaS Landing System

Playbook: per-industry landing system + HubSpot

Scenario

Paid traffic burns out on a generic homepage with no clear ICP message or fast booking path.

What we'd build

Modular landing-page system per industry with embedded calculator, social proof, and HubSpot meeting embeds.

Targets we design for

Target: higher demo-book rate from paid
Target: lower cost per qualified lead
Target: shorter sales cycle via better-qualified inbound

TanStack StartHubSpotVercel

14–21 days

Illustrative concept — describes how we'd approach this sector. Not a specific past client engagement.

Concept build

Restaurant Group

Restaurant Group Reservations

Playbook: unified brand + live menu CMS

Scenario

Multiple restaurants, mismatched sites, and a phone-only booking system losing reservations every weekend.

What we'd build

Unified brand site with per-location pages, live menu CMS, OpenTable integration, and Google Business sync.

Targets we design for

Target: consistent brand across every location
Target: online reservations replace phone-tag
Target: review response automation improves ratings

AstroStoryblokOpenTable

14–21 days

Illustrative concept — describes how we'd approach this sector. Not a specific past client engagement.

Concept build

Fitness & Coaching

Cohort Launch + Member Portal

Playbook: sales page + Stripe + gated portal

Scenario

Short launch window. Sales page + checkout + member portal need to be live in weeks, not months.

What we'd build

Conversion-focused sales page, Stripe checkout with payment plans, and a gated member dashboard.

Targets we design for

Target: high checkout completion rate
Target: fill the cohort inside the launch window
Target: clean handoff from purchase to member portal

Next.jsStripeSupabase

14–21 days

Illustrative concept — describes how we'd approach this sector. Not a specific past client engagement.

Concept build

Fintech Startup

Fintech Content Engine

Playbook: programmatic SEO + technical content

Scenario

Early-stage startup with no organic presence. Paid CAC is unsustainable and growth is stalling.

What we'd build

Programmatic SEO architecture, a technical content engine, and conversion-optimised pricing pages.

Targets we design for

Target: compounding organic traffic month over month
Target: rank on money-keywords in the category
Target: cheaper CAC vs paid

Next.jsContentfulAhrefs

Ongoing engagement

Illustrative concept — describes how we'd approach this sector. Not a specific past client engagement.

Concept build

Interior Design

Editorial Design Portfolio

Playbook: editorial portfolio + consult booking

Scenario

Stunning work, weak online presence. Inquiries are sparse and rarely qualified.

What we'd build

Editorial-style portfolio with deep case studies, consultation booking, and a private client portal.

Targets we design for

Target: qualified consultation requests
Target: press-ready portfolio pages
Target: private client review portal

AstroSanityCalendly

14–21 days

Illustrative concept — describes how we'd approach this sector. Not a specific past client engagement.

Concept build

Healthcare

Local SEO Dental Clinic

Playbook: local SEO + online booking

Scenario

Strong reviews but invisible on Google. Patients book elsewhere because the site feels outdated.

What we'd build

Local-SEO-first site with service pages per treatment, online booking, insurance verification, and review request automation.

Targets we design for

Target: rank in the Google local pack
Target: online bookings replace phone-only intake
Target: automated review flow lifts rating over time

WordPressLocal SEONexHealth

14–21 days

Illustrative concept — describes how we'd approach this sector. Not a specific past client engagement.

Ready for a website that actually sells?

Start a care plan, book a free strategy call, or get a free audit of your current site.

Start Subscription Book Free Strategy Call Get Website Audit